White Rice Officially Opens In Liberty Public Market

After a year and a half of waiting, White Rice has opened at the buzzing Liberty Public Market food hall in Point Loma’s historic Liberty Station. The creation of award-winning Filipino chef, Philip Esteban, alongside chef/kitchen manager, Jan Tejada, White Rice is a product of Chef Esteban’s vision to raise Filipino cuisine to the forefront of San Diego’s culinary scene and share the everyday meals of his childhood as told through bold Filipino flavors.

 

The rise of rice bowls

Prior to Covid, Esteban and his team operated Craft Meals Catering, specializing in business lunches and corporate clients, with offices across San Diego County closing in March 2020, the company quickly expanded their operations and launched a meal program preparing and delivering Filipino Silog (Rice Bowls) across southern San Diego County.

The success and demand for these rice bowls turned into an opportunity to open a physical location, an extension of the meal service company in the form of a food stall within Liberty Public Market. Following the 1-for-1 model, the team donates one meal for every meal purchased to local community groups like National City’s Olivewood Gardens and Father Joe’s Village.

White Rice features a diverse array of rice bowls based on traditional Filipino dishes, including Lechon Kawali, or crispy pork belly, Pinoy BBQ, Mushroom & Tofu Sisig, and Filipino Spaghetti with hot dog bolognese, egg noodles, queso de bola and fresh herbs, along with sides including the classic Ube Pandesal, a Filipino sweet roll made with ube and filled with Hayala served with cultured butter, and Lumpia Shanghai.

The largest space in the Market

White Rice is designed like a Filipino sari-sari, or corner bodega, occupying the largest space in the market at 600 square feet, with ample seating at the food stall, as well as communal seating around the market and Mess Hall. Guests may be able to catch chef Phillip wandering through the market, a space which holds significant meaning to him, with Philip having eaten at the same food hall while he was a ROTC recruit, and his father doing the same while he was enrolled in the Navy.

More to come!

Along with the opening of the quick-service eatery, additional culinary concepts opening this year will include Wordsmith, a chef-driven retail shop and bookstore; Wildflour, a grab and go concept; WellFed, an elevated Filipino restaurant that will open inside Market & 8th, a mixed-use community gathering space in National City, and more.

White Rice hours of operation are 11AM to 8PM daily, offering pickup, as well as delivery through third party apps, and catering options.

See you there….and stay healthy, San Diego!

The Latest
Come join the fun at the LA Beach Picnic! Hosted by Eventchamp, this event is the perfect way to relax and enjoy the sun, sand, and surf with friends and family.
Join us for an unforgettable trek through the stunning Village Mountain. Breathtaking views, fresh air, and a fun group await! Hosted by Eventchamp.
Escape to the breathtaking Bavarian Alps for your next event. With stunning mountain views and cozy lodges, this venue will leave guests in awe.
Discover the stunning beauty of Megeve, the ultimate event destination. Surrounded by majestic mountains, this charming town offers a unique setting.
Discover the top 20 countries around the world that are perfect for hosting events and conferences. From the USA to Germany, Australia to Singapore, these countries offer excellent venues, facilities, and infrastructure to make your event a success.
Managing your event budget can be challenging, but it's essential to ensure that your event is successful. This blog post provides valuable tips and insights on creating a budget for your business event.
Upcoming Events
August 1, 2023
12:30 pm
Come join the fun at the LA Beach Picnic! Hosted by Eventchamp, this event is the perfect way to relax and enjoy the sun, sand, and surf with friends and family.
Showing
March 14, 2023
7:30 pm
Join us for an unforgettable trek through the stunning Village Mountain. Breathtaking views, fresh air, and a fun group await! Hosted by Eventchamp.
March 17, 2023
12:00 pm
The Friendship Dinner is a heartwarming event hosted by Eventchamp, designed to bring people together for an unforgettable evening of food, fun, and laughter.
January 17, 2023
12:00 pm
Join us for the ultimate winter party at Megeve. With live music, delicious food, and plenty of drinks, this is the perfect way to kick off the season.
Showing
November 17, 2023
12:00 pm
Join us for a scenic hike up to the Griffith Park summit. Enjoy breathtaking views of the city while getting in a great workout. Don't miss out on this adventurous outdoor experience!
Showing
August 1, 2023
12:30 pm
Ride the waves at our Surf Carnival! Join us for a day of sun, sand, and surf competitions. Show off your skills or just soak up the beachy vibes. Don't miss the fun!